‘Fabulous Fashionistas’ Highlight Chums as Fashion Store for Older Women

The Chums online store has received a glowing recommendation in the form of a mention on Channel 4 show ‘Fabulous Fashionistas’.

The cutting edge documentary by Sue Bourne followed the lives of six senior citizens who don’t let their advancing years stand in the way of their style. From working models to campaigners and beyond, these exceptional women could hardly be less alike, but they share oodles of attitude and impeccable fashion sense.

So it speaks volumes that one of the ladies interviewed mentioned shopping at Chums.

With a brand new catalogue of attractive fashion pieces for older women, all available for reassuringly low prices, the Chums online store is more popular than ever before.

The store’s autumn winter 2013 ranges have arrived, and prices have never been lower. But great value is just one reason why older women choose Chums to refresh their seasonal wardrobes in style. Sizes in most lines range from 10 to 26, and most pieces come in a choice of colours. The philosophy is simple: everybody should be able to look and feel great, regardless of their age or size.

The fashionable and flattering pieces available from Chums include something for every taste.


Highlights for autumn winter include the Embroidered Aran Jumper from Amalina (Code: LD338), now available from just £24.99. This cosy knitwear piece boasts classic good looks and reliable modern tailoring. Sizes range from 10 to 24/26. Shoppers can choose between cream and navy colours.


It isn’t only fabulous fashionistas who benefit at the Chums online store, there is a wide range of high quality, low cost fashion for men too. Gents can purchase brand new pieces by reputable British brands like Pegasus, and special offer prices are available. Prices include the Pegasus Check Shirt (Code: MF294) now available on a Buy 2 Save £10 deal.

Find out what all the fuss is about with a visit to the Chums online store today.