The rise of Granfluencers


Social media has changed over the years and is no longer exclusively aimed at young people. Instead, the online world now fully encourages and embraces the newest group of influencers to hit our social feeds - the granfluencers! 

That’s right, the older generation is here to show everyone that they most certainly can keep up with the latest TikTok trends and inspire their thousands of Instagram followers with #StyleInspo posts. Not only that, but these Insta-grans and grandpas show us that age really is just a number and that you are never too old to completely be yourself. 

We are truly inspired by these granfluencers here at Chums, which is why for our latest campaign we are looking at their monumental rise and popularity. 

This three-part campaign looks to the most popular granfluencers for some fashion tips in our new style guide. We also find out which granfluencers are dominating the online world in our very own Granfluencer League Table. Plus, if you’re feeling inspired by these Insta-grans, we’ve put together the perfect starter kit essentials for those looking to become a granfluencer.

Granfluencer Style Guide

Here to break all the stereotypes and impressions you may have of how an older person should dress are the most stylish granfluencers around. These Insta-grans and grandpas are so effortlessly fashionable and cool with their outfits,  they have armies of followers looking to them for style inspiration. 

In our Granfluencer Style Guide, we’ve put together some great tips to help you challenge your own personal style. So, whether you fancy giving your outdated wardrobe a little revamp or you want to go for a more creative and bolder look altogether, our granfluencer-inspired tips are sure to help you find your inner fashionista.  

From adding a splash of colour to your clothing choices with our winning colour combinations to helping you decide on an outfit for those all-important events filling up your calendar, our helpful fashion advice will help make getting dressed that much easier and more fun. 

We look to Grece Ghanem who oozes heaps of elegance and confidence in every one of her Instagram posts. To help you take your outfits to the next level, we take inspiration from the ‘Queen of Colour’, Helen Ruth Elam van Winkle, who is not afraid to combine the brightest shades of the rainbow to create a daring yet stylish look. 

Download our Granfluencer Style Guide here.

The Granfluencer League Table

With so many granfluencers taking the internet by storm, we wanted to find out which Insta-grans are currently dominating the social scene. To do this, we took each granfluencers highest-earning post and multiplied that by the number of posts per month. We also took the lowest-earning post and multiplied that by the number of posts per month. This then gave us an estimate of each granfluencers annual salary. From this, we were then able to compile a table featuring 30 of the most popular and financially successful granfluencers out there. So, which social-savvy senior has been crowned the number one granfluencer by Chums? Find out by viewing the league table here:

The Granfluencer League Table can be filtered by each of the columns, so if you are curious as to how old each granfluencer is, for example, who has the most followers, or even where each is located, you can simply narrow your search down. 

The oldest granfluencer to feature in the league table and take the number one spot is Iris Apfel who, at 99, is estimated to have an annual salary of £77,420. The youngest granfluencers on the list are Luisa (@thesilverlining_1970) and Georgia Zaris, both aged 51 and making the top 20 in our list.  

We found that granfluencers in the UK need to up their social media game if they want to compete with other granfluencers across the world, however, with only four managing to make the league table. Perhaps unsurprisingly, you’ll notice the country with the most Insta-grans according to our table is the USA, with ten making an appearance in the league. 

There is still plenty of room for gents in the granfluencer market as only four men feature in the list, with Irvin Randle and Lance Walsh each having their own Instagram account. Geoffrey Walker shares an account with his wife, Pauline, and they have been together since December 1951, while Bon (of Bon and Pon, otherwise known as Tsuyoshi and Tomi Seki) shares the social spotlight with his wife of 37 years.

Granfluencer Starter Kit Essentials

Starter Kit


If you’re feeling motivated by the granfluencers featured in our style guide and league table (and who wouldn’t be?) why not try your hand at becoming an Insta-gran-er yourself? Check out these granfluencer starter kit essentials below: 

If you’re feeling motivated by the granfluencers featured in our style guide and league table (and who wouldn’t be?) why not try your hand at becoming an Insta-gran-er yourself? Check out these granfluencer starter kit essentials below: 

  • Inflatables
  • lirolis
  • Selfie light
  • Green screen
  • Decorations
  • Feather Boa

To perfect your Instagram photos while showing off your fun, creative and daring side, the above items can help kick-start your granfluencer calling. Use the selfie light to help capture all of your best features, while a green screen can be used to give you your desired background of choice, helping create the perfect backdrop for all of your photos. 

Make your photos as quirky as you like with props, inflatables, decorations, and not forgetting a feather boa in the style of @baddiewinkle.  We hope that our latest campaign has inspired you to step out of your comfort zone with your style choices and try something new. Whether it’s pairing bright neon colours to create a new daring look, or experimenting with different patterns to update a classic tried and tested outfit. 

Have any of the granfluencers in our league table changed your opinion of the older generation? Maybe you have been encouraged to set up your own Instagram account to document your personal style? 

We’d love to hear your thoughts, so don’t forget to tag us on social and use the hashtag #Granfluencer.      

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