Which UK city is willing to spend the most on clothes?

Fashion trends come and go quite quickly, so it’s no surprise that many people in the UK end up buying clothes to keep up with the different seasonal styles. If you’re purchasing a new item of clothing here and there you may not see the total add up or realise how much you’re actually spending. Chums wanted to find out which UK city was willing to spend the most on clothes. 1,000 respondents were surveyed* across ten different cities in the UK to establish how much people were willing to spend on each item of clothing. Respondents selected from multiple choice questions that showed various price ranges. The prices we have shown are the upper figures of that range. We analysed the data, breaking it down by city and gender to reveal the results. Find out which city is willing to spend the most on clothes by viewing the infographic below.

Which UK city is willing to spend the most on clothes?

The results are in and the city willing to spend the most on clothes is Birmingham, who was willing to spend up to £361. When it came to how much men were willing to spend, Birmingham also triumphed with a total of £401 which was £210 more than Cardiff, who would spend the least at £271. However, it was women in Manchester who were willing to spend the most on clothes out of everyone surveyed, with a total of £511.

It’s interesting to see the different price ranges people in different cities were willing to spend on certain items of clothing, such as a new t-shirt, a jumper and jeans. Not surprising though was that people were willing to spend much more on items such as jewellery and trainers which are sure to last longer.

How does your own spending compare to the cities that were surveyed? Let us know by using the hashtag #FashionSpend on social.

*survey was carried out May 2019.