A recent survey of Chums customers has highlighted that they value quality and reliability over fashionable brand names. They also choose Chums for the wide selection of sizes available on many lines.
More than 2,200 Chums shoppers completed the recent survey questionnaire, which was designed to gauge attitudes to clothes shopping online. The vast majority of respondents were aged 55 and over, with almost 50% in the 65 to 74 age demographic alone.
Perhaps unsurprisingly they favoured value for money and comfort over style and designer labels.
Less than 5% of answerers chose 'style' as the most important factor when shopping for clothes online. Incredibly, less than 1% chose designer labels.
Of course, a number of prestigious clothing labels are available from the Chums online store, including Farah, Wolsey, Tootal, Pegasus and Skopes. But at Chums, these brands are available for a fantastically low price.
But when asked to choose the most important factor when shopping for clothes online, the majority of Chums shoppers picked price and not designer or brand.
More than 33% of respondents chose 'value' as the most important factor, while close to 25% said that 'quality' was the most important factor.
Low prices can be deceptive if clothing is poor in quality. Some low cost retailers offer clothing which only lasts for one or two washes. This means that customers who had been looking for a bargain, wind up spending more to replace these items.
At Chums, quality clothing remains comfortable and good looking, long after the season's end; making great value even greater.
With over 20% of the vote, the third most important factor when shopping for clothes online was 'size'. Here the Chums store really comes into its own; having garnered a fine reputation over the years for its massive selection of sizes.
The Chums ethos has always centred on the idea that everybody deserves to look and feel great. That's why they specialise in clothing lines with wide varieties of sizes, large and small.
Pay a visit to http://www.chums.co.uk today to explore the brand new Chums clothing collection for winter 2013. You'll find high quality, low cost clothing for men and women; in addition to textiles, lifestyle and mobility products or gift ideas for Christmas and beyond.