Creative hobbies Britain is loving the most according to Google search


Over the past year it’s likely that many of us have taken up a new hobby or at least looked into doing so. Whether it’s enjoying brisk walks and becoming more aware of nature in your local area, learning to love your garden or trying to improve your culinary skills, new hobbies can bring out your creative side and provide a sense of accomplishment.

Here at Chums, this got us thinking about the broad range of hobbies people may have adopted or researched over recent months. We wanted to delve into the most creative pastimes that Brits have been loving, by combining a bespoke methodology* and Google search, to uncover the twenty most popular.

From creative writing to pottery, our visual below outlines the top 20 hobbies based on search volume. Fancy learning a skill or taking up a new pastime? 


The top 10 alone provides plenty of inspiration.


1 - Jigsaw puzzles

Completing jigsaws has been a favoured hobby for generations. It’s an activity that all members of the family get involved with and for many people, it can be the perfect way to reduce stress. According to our research, the search term ‘jigsaw puzzles’ has on average 362,000 searches per month; which goes to show how popular it is at the moment.

2 - Knitting

For decades knitting was a hobby associated with older generations, but over recent years, it has become more appealing to younger people as well. At a first glance, the art of knitting can look daunting, but there are plenty of online resources and tutorials available to help you learn. With this in mind, it came as no surprise to us that the term ‘knitting patterns’ has an average of 350,000 searches a month.

3 - Sewing

In years gone by, sewing was a skill taught in school, but unfortunately it’s not as common anymore. Being able to sew can be extremely handy throughout your life, so it’s no surprise that it’s a hobby which is growing in popularity. The term ‘sewing patterns’ is searched for around 114,000 per month, according to our research.

4 - Creative writing 

Writing can be a way of unleashing your creative side. Whether you have a dream of crafting a novel or you’ve always wanted to try your hand at poetry, creative writing is the perfect hobby for anyone with a passion for storytelling. We looked at the term ‘creative writing’ and found that on an average monthly basis, it’s searched for 94,000 times.

5 - Painting

Painting can be a great way to relieve stress. And like many hobbies, for some, it can be a great way to earn an extra income or raise money for charity. On average, the term ‘painting’ gets an average of 73,000 searches a month.

6 - Sudoku

At a first glance, sudoku can appear confusing, but once you get to grips with it, it can become a great part of your daily routine. Over the past few decades, many people have bought a newspaper each day, not only to read, but to complete these logic-based puzzles. As the demand for physical tabloids is declining, many people are searching ‘sudoku online’, which has amounted to a monthly average of 71,000 searches.

7 - Baking

Baking is an extremely popular hobby and has grown over the past year due to the various lockdowns the country has faced. Baking is a great activity for the whole family and it doesn’t have to be all about banana bread. Whether you want to let your kids get messy making cupcakes or you fancy releasing your inner Nigella and having a go at croissants, pavlova or cheesecake, there’s plenty of fun to be had with a wooden spoon and a mixing bowl. Our research shows that the term ‘baking recipes’ has around 64,000 searches each month.

8 - Embroidery

Embroidery can be a highly relaxing and therapeutic hobby. You can get into it by looking online and reading magazines for hints and tips. We wanted to explore just how many people are searching for ‘embroidery designs’ each month, and we can reveal it’s currently averaging around 62,000 searches.

9 - Crochet

People often think that crochet and knitting involve the same equipment and techniques, but this isn’t the case. With crochet, the process creates knots which are made by a loop hook. Knitting, on the other hand, uses long needles to create a “V” shape pattern. Crochet is growing in popularity and because of this, it’s no surprise that the term ‘crochet beginners’ has an average of 28,000 searches per month.

10 - Scrapbooking

In the past, photo albums were the preferred way to store photographs of special occasions, holidays and more. As many people now look to take a more creative approach to displaying photos and polaroids, there has been an increase in people taking up scrapbooking as a hobby. Of course, it’s not all about photos. You can include artwork, lists, diary entries, maps and much more. We looked into the search volume for the term ‘scrapbook ideas’, and based on a monthly average, the total currently sits at around 20,000.With many of us spending more time indoors, it’s a good idea to try new hobbies to maintain good mental health, keep our minds occupied and muscles moving. We’d love to hear what you think of our research and if you have taken up any of the hobbies we have outlined. Join in the conversation on social using #CreativeBritain

.*Methodology - Each hobby/craft was searched for in Ahrefs to discover the search terms for each keyword (not exact match). The results were picked based on the first/top suggestions which tells the user how to do the hobby/craft, for example, ‘gardening tips’ would be chosen over ‘gardening express’. The total volume was then recorded and presented within our campaign.


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