Laura joined Chums in 2019 and concentrated on improving the email and content strategy for the company. Laura creates content using keyword research to discover what topics our customers are most interested in and what they will find most helpful to read about. She also makes sure the website is regularly updated and the email content is personalised and adds a valuable journey for the customer for both marketing and transactional emails.

Laura completed a Marketing Management Masters Degree in Sheffield University in 2012 where she also gained membership of the CIM. She has since been working in marketing roles specialising in CRM and content for a variety of fashion retailers. Laura has a passion for all things creative including painting, fashion design and music and is also a keen yogi!

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