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Laura joined Chums in 2019 and has since been improving email and content strategy for the company. Laura creates content using keyword research to discover what topics our customers are most interested in and what they will find most helpful to read about. She also makes sure the website is regularly updated and the email content is personalised and adds a valuable journey for the customer for both marketing and transactional emails.

Laura completed a Marketing Management Masters Degree in Sheffield University in 2012 where she also gained membership of the CIM. She has since been working in marketing roles specialising in CRM and content for a variety of fashion retailers. Laura has a passion for all things creative including painting, fashion design and music and is also a keen yogi!


More From Laura

The Ultimate Jubilee Party Checklist

Check out this blog from Chums for a guide on how to prepare for your Jubilee Celebrations.

09 May 2022

How to choose the right jeans for your body shape

Choosing the perfect pair of jeans can be tricky. In this blog, Chums explore the different body types to help you find denim that looks and feels great.

22 April 2022

How to measure jeans

Not sure how to measure up for a new pair of jeans? Chums has got you covered with this handy guide on measuring denims.

18 March 2022

What are wide fit shoes?

What exactly are wide fit shoes, and how do you know if you need them? Chums answers these questions and more in this handy guide.

14 February 2022

How to wash jeans

Not sure how to wash your favourite pair of jeans? Chums has got you covered with this handy guide on caring for your denims.

11 February 2022

Christmas in colour

In our latest instalment of ‘Memories in Colour’, which brings the past to life by colourising black and white photos of times gone by, we are now focusing on the most magical time of the year.

13 December 2021

How often should you change your pyjamas

How often do you change your nightwear? In this blog, Chums investigates how many times a week you should be washing your pyjamas.

10 December 2021

How to stop slippers from smelling

Slippers are perfect footwear for winter. However, they can begin to smell after prolonged use. Here, Chums offer advice on how to stop slippers from smelling.

10 December 2021

Pearls of Wisdom

In line with our latest campaign which looks at which home repairs Brits struggle with most, we decided to take a closer look at what people from different generations really think.

09 December 2021

Plumbing, drilling, sealing: home repairs Brits struggle with the most, study reveals

There’s no denying that there is a common belief that older generations are much more in-the-know when it comes to home repairs compared to their younger counterparts - but is this strictly true?

09 December 2021

How to store knitwear

As winter approaches, Chums provide tips and advice on how to store your knitwear so that your clothing looks and feels its best.

07 October 2021

How to clean sandals

Cleaning sandals can be tricky. From fabric and canvas to leather and suede, using the correct cleaning method is vital. Here, Chums investigates.

02 September 2021

How to take care of knitwear

Knitwear is perfect for colder months in the year, but it’s important that you understand how to correctly care for knitted items of clothing.

01 September 2021

What to wear with shorts

Knowing what items go well with shorts is not an easy task. Here, Chums provides the tips you need when it comes to what to wear with shorts.

26 August 2021

How to wear a floral dress

Struggling to know what to wear with your new floral dress? Here, Chums provides the dos and don’ts when it comes to wearing floral.

24 August 2021

How to wear a maxi dress

A maxi dress is a suitable item of clothing for warmer months of the year, but how should it be worn? In this blog, Chums offers fashion advice.

27 July 2021

How to sleep to support your neck

Suffering from neck pain? Find out how to choose a pillow that supports your neck and your sleeping position with this handy guide from Chums.

01 July 2021

How to fit sandals

Knowing how to find the perfect fit when it comes to sandals can be hard. Chums provides an in depth guide into how to measure feet for sandals and more.

29 June 2021

How to dress for summer

Want to find out how to dress well this summer? Look and feel your best and stay cool this sunny season with women’s fashion tips and tricks from Chums.

15 June 2021

How do portable toilets work?

Similar to a commode, a portable toilet offers many benefits and can be an effective asset for anyone that struggles with mobility.

10 May 2021

How to clean leather gloves

Leather gloves are stylish and effective at protecting your hands from the cold, but how would you go about cleaning them?

06 May 2021

How to choose leather gloves

Not only is it important that leather gloves look good, but they must also be effective in protecting your hands from the cold.

27 April 2021

How hobbies can improve mental health

If you’ve taken up a hobby over the past year, you’re not alone.

06 April 2021

What are diabetic socks?

Diabetes is a chronic condition affecting blood sugar levels.

28 October 2020

How to make a dressing gown fluffy again

Whether it’s thick and fluffy or thin and light, nothing beats the comfort and warmth of a new dressing gown.

28 July 2020

What is a cocktail dress?

There isn’t a singular style of dress which can be exclusively defined as a cocktail dress. This is a general term that’s used to refer to dresses that are suitable for formal and semi-formal occasion

01 May 2020

How to create a minimalist wardrobe

How many times have you opened your overflowing wardrobe only to decide that you have 'nothing to wear'? Of course, you don't really have nothing to wear - your wardrobe is full to bursting with clothes that you've owned for years. Instead, what you mean is there isn't anything that you want to wear.

25 October 2019
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