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Laura joined Chums in 2019 and concentrated on improving the email and content strategy for the company. Laura creates content using keyword research to discover what topics our customers are most interested in and what they will find most helpful to read about. She also makes sure the website is regularly updated and the email content is personalised and adds a valuable journey for the customer for both marketing and transactional emails.

Laura completed a Marketing Management Masters Degree in Sheffield University in 2012 where she also gained membership of the CIM. She has since been working in marketing roles specialising in CRM and content for a variety of fashion retailers. Laura has a passion for all things creative including painting, fashion design and music and is also a keen yogi!

More From Laura

What is adaptive fashion?

Disabilities can make life hard enough without your clothing becoming an issue, too. In this blog, Chums explains what adaptive fashion is and how it can help.

31 July 2023

What to wear this spring

Choosing outfits for spring can be difficult, but help is at hand. In this blog, Chums offers advice on the best clothes and shoes to wear in spring.

11 April 2023

How do you measure for a bra?

Getting the right size bra is important not only for your comfort but to ensure you get the support you need. Here, Chums explains how to measure your bra size.

23 March 2023

What to wear for a weekend away in spring

Dreaming of a weekend away in spring? Whether you’re planning a camping trip, some hiking or a city break, make packing easier with fashion advice from Chums.

01 March 2023

How to style knitwear

With temperatures dropping and winter fast approaching, it’s time to start wearing more knitwear. In this blog, Chums provides tips on how to style knitwear.

14 December 2022

Cost of living crisis - How to make your wardrobe last longer

In this blog, Chums has put together our top tips for repairing and upcycling garments, as well as shopping hacks that could make your budget stretch further.

24 November 2022

Christmas gift ideas for him

Trying to come up with gift ideas for the men in your life? In this blog, Chums outlines a variety of thoughtful present suggestions for the festive season.

14 November 2022

How to choose winter boots

With so many styles, materials and sizes on offer, choosing winter boots can be tricky. In this blog, Chums outlines what makes for the perfect winter boot.

26 October 2022

How many pairs of underwear should you own?

Having enough pairs of underwear to last you is essential, but it can sometimes be hard to judge what that amount actually is. Luckily, Chums is here to help.

10 October 2022

How to wash trainers

Cleaning dirty or smelly trainers without damaging the footwear’s material can be tricky. In this blog, Chums explain how to safely wash your favourite trainers.

31 August 2022

What style of underwear should I wear?

Choosing the most suitable underwear for your unique body shape can be challenging. In this blog, Chums provide some top tips for picking the perfect pair.

20 July 2022

What size walking boots do I need?

Not sure what size walking boots you need? In this blog, Chums explains everything you need to know about getting walking boots in the right size for you.

16 June 2022

How to wash underwear

Not sure how to wash underwear without damaging it? In this blog, Chums outlines the different methods of washing underwear to keep it in good condition.

15 June 2022

What clothes are in fashion this summer?

Want to look your best this summer? In this blog, Chums outlines the latest trends in fashion to keep you looking fancy and fresh all the way until autumn.

15 June 2022

Dress like the Queen with Chums

Did you know you could replicate the Queen's style at Chums?

24 May 2022

The Ultimate Jubilee Party Checklist

Check out this blog from Chums for a guide on how to prepare for your Jubilee Celebrations.

09 May 2022

How to choose the right jeans for your body shape

Choosing the perfect pair of jeans can be tricky. In this blog, Chums explore the different body types to help you find denim that looks and feels great.

22 April 2022

How to measure jeans

Not sure how to measure up for a new pair of jeans? Chums has got you covered with this handy guide on measuring denims.

18 March 2022

What are wide fit shoes?

What exactly are wide fit shoes, and how do you know if you need them? Chums answers these questions and more in this handy guide.

14 February 2022

How to wash jeans

Not sure how to wash your favourite pair of jeans? Chums has got you covered with this handy guide on caring for your denims.

11 February 2022

Christmas in colour

In our latest instalment of ‘Memories in Colour’, which brings the past to life by colourising black and white photos of times gone by, we are now focusing on the most magical time of the year.

13 December 2021

How often should you change your pyjamas

How often do you change your nightwear? In this blog, Chums investigates how many times a week you should be washing your pyjamas.

10 December 2021

How to stop slippers from smelling

Slippers are perfect footwear for winter. However, they can begin to smell after prolonged use. Here, Chums offer advice on how to stop slippers from smelling.

10 December 2021

Pearls of Wisdom

In line with our latest campaign which looks at which home repairs Brits struggle with most, we decided to take a closer look at what people from different generations really think.

09 December 2021

Plumbing, drilling, sealing: home repairs Brits struggle with the most, study reveals

There’s no denying that there is a common belief that older generations are much more in-the-know when it comes to home repairs compared to their younger counterparts - but is this strictly true?

09 December 2021

How to store knitwear

As winter approaches, Chums provide tips and advice on how to store your knitwear so that your clothing looks and feels its best.

07 October 2021

How to clean sandals

Cleaning sandals can be tricky. From fabric and canvas to leather and suede, using the correct cleaning method is vital. Here, Chums investigates.

02 September 2021

How to take care of knitwear

Knitwear is perfect for colder months in the year, but it’s important that you understand how to correctly care for knitted items of clothing.

01 September 2021

What to wear with shorts

Knowing what items go well with shorts is not an easy task. Here, Chums provides the tips you need when it comes to what to wear with shorts.

26 August 2021

How to wear a floral dress

Struggling to know what to wear with your new floral dress? Here, Chums provides the dos and don’ts when it comes to wearing floral.

24 August 2021

How to wear a maxi dress

A maxi dress is a suitable item of clothing for warmer months of the year, but how should it be worn? In this blog, Chums offers fashion advice.

27 July 2021

How to sleep to support your neck

Suffering from neck pain? Find out how to choose a pillow that supports your neck and your sleeping position with this handy guide from Chums.

01 July 2021

How to fit sandals

Knowing how to find the perfect fit when it comes to sandals can be hard. Chums provides an in depth guide into how to measure feet for sandals and more.

29 June 2021

How to dress for summer

Want to find out how to dress well this summer? Look and feel your best and stay cool this sunny season with women’s fashion tips and tricks from Chums.

15 June 2021

How do portable toilets work?

Similar to a commode, a portable toilet offers many benefits and can be an effective asset for anyone that struggles with mobility.

10 May 2021

How to clean leather gloves

Leather gloves are stylish and effective at protecting your hands from the cold, but how would you go about cleaning them?

06 May 2021

How to choose leather gloves

Not only is it important that leather gloves look good, but they must also be effective in protecting your hands from the cold.

27 April 2021

How hobbies can improve mental health

If you’ve taken up a hobby over the past year, you’re not alone.

06 April 2021

How to measure for gloves

If you want your gloves to fit properly, you need to measure your hands for the correct size

19 March 2021

What are diabetic socks?

Diabetes is a chronic condition affecting blood sugar levels.

28 October 2020

How should a blazer fit on a man?

Suitable for both formal and casual occasions, blazers are ideal garments for adding a hint of class to your outfit.

12 August 2020

How to make a dressing gown fluffy again

Whether it’s thick and fluffy or thin and light, nothing beats the comfort and warmth of a new dressing gown.

28 July 2020

Getaways reimagined from your home

For many of us going on holiday is something we look forward to each year. The idea of packing up and heading to our favourite destinations or exploring new places allows us to escape our everyday rou

27 May 2020

What is a cocktail dress?

There isn’t a singular style of dress which can be exclusively defined as a cocktail dress. This is a general term that’s used to refer to dresses that are suitable for formal and semi-formal occasion

01 May 2020

How to wear a polo shirt

The timeless polo shirt should be a staple in any gentleman’s wardrobe.

02 April 2020

How to pack light for a cruise

When it comes to experiencing complete relaxation, not much compares to a cruise. These trips give you the chance to experience some of the world’s most idyllic locations in comfort and luxury.

19 December 2019

What to wear on Christmas Day with family

Many of us make an effort to dress appropriately for December 25th, as it’s such an important day of the year and it would be a shame to spend a single second of it feeling uncomfortable.

15 November 2019

How to create a minimalist wardrobe

How many times have you opened your overflowing wardrobe only to decide that you have 'nothing to wear'? Of course, you don't really have nothing to wear - your wardrobe is full to bursting with clothes that you've owned for years. Instead, what you mean is there isn't anything that you want to wear.

25 October 2019

Key pieces for your autumn/winter wardrobe

Dressing for the seasons can be fun and with the variety of weather the UK experiences, it allows us to use clothes from previous months as transitional pieces. While woolly hats and cable knits might not be within reach currently, our thoughts have turned to autumn and winter wear. We’re going to look at some of the staple pieces you need for your autumn/winter wardrobe.

15 October 2019

A Chums' Celebrity Makeover

Jeremy Clarkson rose to fame back in 1988 during the original Top Gear, and since then has hosted TV shows such as Robot Wars and The Grand Tour, and recently became the new host of Who Wants to be a Millionaire?

11 March 2019

Timeless Trends

Fashion conscious across the globe are always all looking for the next best trend, trawling through magazines and following fashion weeks to catch a glimpse of the upcoming trends to ensure their look is always on top. But, have you ever thrown your favourite item of clothing away, only for it to come back in fashion a few years later? You’re not alone! We’ve taken a look back at fashion through the ages, and the timeless trends that never go out of style.

19 April 2018

Return Of The Cords

Fashion is one big circle. Trends come into fashion, then go out of fashion, only to come back in twenty years later. Corduroy trousers have finally become popular again after almost two decades of being considered ugly and unstylish. Here we look at the corduroy trousers in more detail from their inception, to today.

07 November 2017

Cotton on to these Summer Checks!

Yes, this summer, checks are trending. Check shirts for men and check blouses for the ladies in natural fabrics are all the rage online and at

19 May 2014
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